New York, NY-Annette International (www.annetteonline.com), leaders in innovative shapewear, has launched a new reversible inner/outerwear collection, SWAPPERS for Spring/Summer 2010. The contemporary collection features 100% seamless daywear with an astonishingly soft hand. Ideal for cups A, B, C, and D, each piece provides light support and is comprised of one color per side on the bandeau and cami, for a total of eight different color combinations. Coordinating hipster and thong are also available in non-reversible styles. SWAPPERS is available in the following color ways: strawberry, sky cream, blueberry, black ice, mocha, vanilla pm, black cherry, nude and black for a total of 16 different combinations! Available in sizes small-large, sizing is also based on required band and cup sizes. Santoni technology ensures that these seamless sets are an experience in cutting edge comfort. “We launched SWAPPERS as an extension of our basics collection that is fun, functional and maintains the innovative qualities our customers have come to expect from Annette International,” says Sharon Singer, president. “Our design and development team understands the full potential of seamless technology for a faultless fit and style. In addition to daywear, the bandeaus make for excellent layering pieces.”

It’s been six weeks and my body is still hanging on to a lot of baby weight. Unlike so many moms I’ve spoken to, nursing does not help me lose the baby weight. In fact, it wasn’t until after I stopped nursing my son that I started losing those last stubborn pounds. I never imagined I’d be excited about wearing shapewear. But it’s something I won’t leave the house without these days. Last week I told you about Annette shapewear’s Secret Weapons line. Diva Defined is another line from the same company, offering women the flexibility of adjustable shapewear (a concept that is new to me). The line definitely provides more coverage and support than their Secret Weapons line. The pieces feature hook and eye closures (much like a bra) so you can adjust the amount of control you desire. Here is a bit more information about the line from the company... read more

Who do you think of when you hear the word Diva? Beyonce? Jennifer Lopez? Mariah Carey? And what do these women have in common? Besides their insane singing abilities? Their notable curves, natch... read more