Press

  • 2010 /
  • 2009 /
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  • Mommy Living the Life of Riley!
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  • 11/24/2010
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The holidays are rapidly approaching and with them usually comes a multitude of invitations to gather with family and friends. Unfortunately, it is extremely hard to stick to a sensible diet around these times, and the temptation to eat all of the yummy treats we're barraged with can simply be too great. Of course, just because we gain a few extra "Christmas pounds" doesn't mean we still don't want to look slim and trim at all of the holiday functions we attend... read more

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  • Girl Gone Mom
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  • 09/25/2010
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I experimented with shapewear a short while after my daughter came into the world. We had her Christening a few weeks after she was born, and I was having a hard time fitting into old clothes or looking decent in new, larger outfits... read more

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  • Diva Defined Adjustable Cami on HSN
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  • 08/25/2010
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  • Diva Defined Adjustable Brief on HSN
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  • 08/25/2010
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  • Diva Defined Adjustable Slimming Slip on HSN
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  • 08/25/2010
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  • Diva Defined Adjustable Thigh Shaper on HSN
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  • 08/25/2010
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  • Diva Defined Adjustable Boyshort on HSN
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  • 08/25/2010
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  • Annette International to Premiere Diva Defined Shapewear on HSN
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  • 08/19/2010
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St. Petersburg, FL (August 19, 2010) - Annette International (www.annetteonline.com), a leader in innovative shapewear is proud to announce the premiere of the Diva Defined shapewear collection on HSN, a leading interactive, multichannel retailer. Diva Defined is an exclusive, innovative shapewear collection featuring an adjustable inner belt that allows women to be in control of their shape without a tuck. The line will premiere on HSN and www.hsn.com on August 25 and 26 with Sharon Singer, President and Creative Director of Annette International, introducing the five basic silhouettes (boy short, brief, long leg, cami and slip) to HSN customers. An expert in the shapewear industry, Singer will demonstrate how this revolutionary adjustable belt concept works and explain the innovation behind these styles. "The Diva Defined Collection of adjustable shapewear is a first in the industry," states Singer. “This innovative line of shapewear has been designed for women who want a flatter tummy and hips without giving up the ability to adjust to an individual’s shape and comfort level.” With four adjustable hook and eyes, the inner belt lies smoothly and provides complete control for sizes small to 4X. Diva Defined is an adjustable shapewear collection that is designed to specifically compliment a curvaceous figure, and is available in nude and black. No matter what the situation, or whether light to strong coverage is needed, Diva Defined by Annette International has it covered with beautifully tailored styles.

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  • Newsday
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  • 08/18/2010
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  • Annette International Introduces Five New Styles to the Swappers Reversible Basics Collection
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  • 08/01/2010
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New York, NY-Annette International (www.annetteonline.com), leaders in innovative shapewear, introduces five new styles to the SWAPPERS collection for Spring/Summer 2011: Bandeau without wiresoft cups, G-string, V-Bra and Racerback Crop Top. The new reversible bandeau style is available in brand new prints, Zebra/Black and Tiger/Black with coordinating non-reversible g-strings and the V-Bra and Racerback Crop Top are available in 3 color combinations: Black/Ice, Espresso/Oreo, and Vanilla/PM. SWAPPERS continues to offer the five original styles in 8 color combinations and plans to continue to add to new styles and prints each season to this contemporary 100% seamless inner/outerwear collection. SWAPPERS by Annette is available for purchase at select Bloomingdales and other fine retailers. The collection is offered in sizes small-large (sizing is based on required band and cup sizes) and Santoni technology ensures that these seamless sets are an experience in cutting edge comfort.

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  • Novia
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  • 08/01/2010
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  • Woman's Day
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  • 08/01/2010
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  • Linda Sellers
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  • 07/15/2010
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I love shapewer...would marry it "LOVE". As a plus size woman who is not leaving the plus anytime soon, I have to do what I can to keep it in check. When I got the chance to review Diva Defined brand shapewear I had to wonder what would make this different... read more

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  • Mom in the City
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  • 06/18/2010
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Next Monday (June 21st) is officially the first day of summer 2010. I don’t know about your closet, but some of my clothes “shrunk” during the fall/winter seasons. (Humor me people. I know what really happened.) Now that all of my layers of clothing are being stripped away, I need to make sure that my body is ready for warm weather clothes. I still think that watching what I eat and exercising consistently are the keys to being my best physically. However, a little help from the proper undergarments doesn’t hurt. That is where the Secret Weapons Collection of Shapewear by Annette comes into play... read more

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  • Intimate Guide
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  • 06/16/2010
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Annette International, the company known for seamless shapewear, has released a new collection called SWAPPERS. New in May, the collection features bandeau bras and bandeau cami tops – both with removeable straps – with reversible color combinations for easy mix and match. The 8 fun color combinations include strawberry, skycream, blueberry, black ice, mocca, vanilla PM, black cherry, nude and black. Tops are available in a range of small to large sizes, ideal for cups A, B, C, and D. There are also coordinating bottoms – a hipster panty, thong and boyshort... read more

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  • The Momtrepreneur Exchange
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  • 06/04/2010
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Serious score on this one. Annette is an apparel company, run by Sharon Singer, that creates 'the only adjustable shapewear that allows you to decide the degree of comfort.' They were kind enough to send me two samples of their Diva Defined line–and at $50 a pop (score!)–I promised to try them on for at least 2 seconds. Although I did not know that I was a diva, or that I needed even more defining, let’s just say that it’s been roughly 72 hours since I’ve put one on and it’s NOT coming off... read more

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  • The Mom Maven
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  • 06/01/2010
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Diva Defined is the newest collection from Annette International. It is an adjustable shapewear line designed to compliment the curvaceous figure. Being an, ahem larger sized curvy girl, I have worn some shapewear in my time-so I was looking forward to checking out some of the Diva Defined collection. Annette International graciously sent me 2 pieces, the Adjustable Shapewear Brief and the Adjustable Shapewear Slimming Camisole... read more

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  • Savin' Some
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  • 05/28/2010
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Okay ladies, I don't know about you, but pregnancy and child birth left me with some ugly side effects. I am talking about a little 'pudge pudge' here and a little 'jiggle jiggle' there. So, what can you do about it when diet and exercise just won't hide it... read more

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  • Body Magazine
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  • 05/01/2010
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  • WWD
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  • 04/19/2010
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  • The New York Amsterdam News
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  • 04/13/2010
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  • Fête á Fête
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  • 03/12/2010
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If you've been way naughty with your diet and exercise (goodbye New Year's resolutions), Annette Shapewear has the tools to tone up your body... read more

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  • Domestic Sweetheart
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  • 03/06/2010
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The ultimate 24/7 solution has arrived! Diva Defined is a revolutionary concept of ajustable shapewear which allows you to alter the degree of control to dress fabulous and look flawless day and night. The invisible inner belt is flexible enough to fulfill a Diva's dreams, customizing your body's shape to suit your desires. The invisible belt adjusts to give you great control in your tummy, waist and hips when you want or need it... read more

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  • Barefoot Mommies
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  • 03/02/2010
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The DIVA DEFINED Collection is comprised of basic styles: boys shorts, briefs and camis that are both flattering and functional... read more

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  • Annette International Launches New Swappers Reversible Basics Collection
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  • 02/01/2010
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New York, NY-Annette International (www.annetteonline.com), leaders in innovative shapewear, has launched a new reversible inner/outerwear collection, SWAPPERS for Spring/Summer 2010. The contemporary collection features 100% seamless daywear with an astonishingly soft hand. Ideal for cups A, B, C, and D, each piece provides light support and is comprised of one color per side on the bandeau and cami, for a total of eight different color combinations. Coordinating hipster and thong are also available in non-reversible styles. SWAPPERS is available in the following color ways: strawberry, sky cream, blueberry, black ice, mocha, vanilla pm, black cherry, nude and black for a total of 16 different combinations! Available in sizes small-large, sizing is also based on required band and cup sizes. Santoni technology ensures that these seamless sets are an experience in cutting edge comfort. “We launched SWAPPERS as an extension of our basics collection that is fun, functional and maintains the innovative qualities our customers have come to expect from Annette International,” says Sharon Singer, president. “Our design and development team understands the full potential of seamless technology for a faultless fit and style. In addition to daywear, the bandeaus make for excellent layering pieces.”

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  • Rockin Mama
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  • 02/01/2010
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It’s been six weeks and my body is still hanging on to a lot of baby weight. Unlike so many moms I’ve spoken to, nursing does not help me lose the baby weight. In fact, it wasn’t until after I stopped nursing my son that I started losing those last stubborn pounds. I never imagined I’d be excited about wearing shapewear. But it’s something I won’t leave the house without these days. Last week I told you about Annette shapewear’s Secret Weapons line. Diva Defined is another line from the same company, offering women the flexibility of adjustable shapewear (a concept that is new to me). The line definitely provides more coverage and support than their Secret Weapons line. The pieces feature hook and eye closures (much like a bra) so you can adjust the amount of control you desire. Here is a bit more information about the line from the company... read more

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  • WWD
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  • 01/25/2010
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  • The Possessionista
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  • 01/24/2010
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Who do you think of when you hear the word Diva? Beyonce? Jennifer Lopez? Mariah Carey? And what do these women have in common? Besides their insane singing abilities? Their notable curves, natch... read more

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  • US Weekly
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  • 01/12/2010
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