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St. Petersburg, FL (August 19, 2010) - Annette International (www.annetteonline.com), a leader in innovative shapewear is proud to announce the premiere of the Diva Defined shapewear collection on HSN, a leading interactive, multichannel retailer. Diva Defined is an exclusive, innovative shapewear collection featuring an adjustable inner belt that allows women to be in control of their shape without a tuck. The line will premiere on HSN and www.hsn.com on August 25 and 26 with Sharon Singer, President and Creative Director of Annette International, introducing the five basic silhouettes (boy short, brief, long leg, cami and slip) to HSN customers. An expert in the shapewear industry, Singer will demonstrate how this revolutionary adjustable belt concept works and explain the innovation behind these styles. "The Diva Defined Collection of adjustable shapewear is a first in the industry," states Singer. “This innovative line of shapewear has been designed for women who want a flatter tummy and hips without giving up the ability to adjust to an individual’s shape and comfort level.” With four adjustable hook and eyes, the inner belt lies smoothly and provides complete control for sizes small to 4X. Diva Defined is an adjustable shapewear collection that is designed to specifically compliment a curvaceous figure, and is available in nude and black. No matter what the situation, or whether light to strong coverage is needed, Diva Defined by Annette International has it covered with beautifully tailored styles.

 

 

New York, NY-Annette International (www.annetteonline.com), leaders in innovative shapewear, introduces five new styles to the SWAPPERS collection for Spring/Summer 2011: Bandeau without wiresoft cups, G-string, V-Bra and Racerback Crop Top. The new reversible bandeau style is available in brand new prints, Zebra/Black and Tiger/Black with coordinating non-reversible g-strings and the V-Bra and Racerback Crop Top are available in 3 color combinations: Black/Ice, Espresso/Oreo, and Vanilla/PM. SWAPPERS continues to offer the five original styles in 8 color combinations and plans to continue to add to new styles and prints each season to this contemporary 100% seamless inner/outerwear collection. SWAPPERS by Annette is available for purchase at select Bloomingdales and other fine retailers. The collection is offered in sizes small-large (sizing is based on required band and cup sizes) and Santoni technology ensures that these seamless sets are an experience in cutting edge comfort.

 

 

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